INSIGHT

Hult wanted to position themselves as a modern business school. Their teaching style was based around approaching challenges from unusual perspectives. They train their students how to innovate by thinking through problems in unique and unusual ways.

Research suggests traditional business schools are viewed as uninspiring by prospective students, so Hult had an opportunity to present their brand with a fresh approach.

IDEA

Thoughtful portraiture was used to drive a campaign targeting prospective students. 

Three personalities were selected who had launched interesting business ideas whilst studying on the course.

They were interviewed about how they benefitted from the Hult experience and profiled on Instagram stories eventually linking them to the website.

The first was Paris, an illusionist who built her business whilst studying at Hult. 

STORY 2 | JONAS

Entrepreneurial undergraduate Jonas was building his business innovating around Cacao as an ingredient.

STORY 3 | FRANCO

Franco focused on a unique movement concept with his business and had been through several iterations before arriving on the idea.

IMPACT

The digital campaign was one of the most successful in Hult's history, resulting in an overall 8% increase in site visits and new student enrollment enquiries.

The concept became a regular series in Hult's internal printed newspaper profiling existing students across all of it's global campuses.

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