INSIGHT

EF wanted to recruit the best design talent. Up against more established brands they needed to prove to young creatives why they should choose to work for the company. The key differentiator was the chance to explore diverse creative opportunities within the business and get to travel the world doing it.

IDEA

A competition was launched that featured three of the most dynamic cities where key EF design offices were based. Winners would spend time in each of the locations and try to earn a job at the end of the placement. 

The three dots acted as an experimental sticky navigation which jumped users to each of the three locations. 

It also formed a disruptive design element which evolved as the user scrolled down the page mirroring the winning student's experience.

IMPACT

The site generated a huge number of applications from creatives around the world. It also allowed EF to begin conversations with prestigious London design schools and start building relationships with the students before they had graduated.

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